Women in Action Sports (WIAS), a business organization dedicated to professional female athletes and business entrepreneurs in the Action Sports industry will host its first event at the Swiv Tackle Circus Gallery in Oceanside on April 22, 2009 from 7 to 9:30pm.
Launched in November of 2008 by Espree Devora, founder of ZexSports.com and Caroline Graeff, founder of Imagine Marketing Agency (iMa), WIAS’ mission is to provide a platform for women athletes and entrepreneurs to engage, prosper and accomplish individual business goals in the male-dominated industry of action sports.
“Women have been proving that not only they can skate, snowboard and surf, they can also help revolutionize these sports and the industry on a business level. Considering the daily challenges we face in the industry whether as an athlete or as a business woman, it made sense for Espree and I to start this type of group and gather all of us to share our experience, knowledge, ambition and more importantly our passion” explains Caroline Graeff, President at iMa, an action sports marketing and PR firm.
“Being a woman business owner in action sports and dealing with technology I notice often I am one of the few females present at conferences, seminars and events. It always felt like somehow I snuck into the All Boys Club, they let me stay and I was flattered. But when I reflected back on the reasons for my success it occurred to me that most of the doors of opportunity were open for me by women. I hope that everyone finds a safe haven in the Women In Action Sports Group to learn from, grow with and be inspired” explains Espree Devora, Owner of Zexsports.com.
Begin networking with professionals from 7 to 8pm while enjoying finger foods and refreshments. A panel discussion with guest speakers, Shaney Joe Darden from Keep-a-Breast Foundation, Alex Masterson from Bitchboards, Espree Devora from Zexsports.com, and Holly Lyons from Sk8grl among others will open at 8pm. We will also be raising funds onsite for Keep A Breast through the presence of the attendees. Visit www.wiasbiz.wordpress.com/happenings for updates, expansions and membership information.
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For additional Information, visit: www.wiasbiz.wordpress.com