Hooch for Urban-City-Gal who is everything but a ‘Hooch’
by: BB
Don’t let the name fool you.
Hooch doesn’t hold up to its long term uncomplimentary definition. From England, this women’s line brings urban light to a city girl and country to the most edgy of girls. In their collections you can find biker jackets to fur boleros for crisp nights to long floral hippy dresses that are perfect for those hot days at the outside music festivals we all love so much.
What I love the most about their more casual of pieces are the silhouettes they pick to mix it up as well as the small details you’ll find, like a zipper running in the center of what looks like a basic t-shirt. The trench coats and outer wear also add a flirty air of feminine detail when paired with pretty dresses or jeans.
What’s to come for Hooch? The Fall Collection was influenced by Sonic Youth and Gossip Girl’s fashion – both of which I happen to love.
You can find Hooch at:
Flockshop LA 943 N. Broadway, #103 Los Angeles CA 90012 /Atmosphere 1728 N. VERMONT AVE, LOS ANGELES CA 90027/ Neighborhood 1644 ABBOT KINNEY BLVD, VENICE CA 90291
(images Courtesy of the Hooch Spring and Summer ‘09 Lookbook)
TRAffIK STOPPER: March Featured Fashionista – Heather Ellis
Giambattista Valli said, ‘I like to put the right dress in the wrong place and the wrong dress in the right place.’ That’s totally me, I love that.” — Heather Ellis
Click Here for a Q & A with Heather.
(If you know someone who you think has the potential to stop TRAffIK or if you feel you do, email us at istoptraffik@intraffik.com and tell us why a feature makes sense…remember to include a photo)
Heather is wearing: Vintage Necklace, Tank by Sharon Segal, Skirt by Backstage, Leggings by American Apparel, Shoes by Report Signature
TRAffIK Stopper – Heather Ellis
We love fashion. We love people. Most importantly we love and applaud the creativity that YOU people have. Being “fashionable” has many definitiions and manifests itself in many varied appearances and we want to see and share it all!
So every month we TRAffIK peeps will pick a new FASHIONISTA to feature. We might see ya out at one our favorite LA spots, at the super market, or just walkin’ down the street, and if we take notice of you stopping TRAffik with your “oh-so-rad” threads and sense of fashion then we’ll want to take that and throw you up on our site and learn more about you through a Q&A.
On these streets, we know there are all walks of life on display and we want share what you got goin’ on with all the other Angelinos who are in TRAffIK.
This month’s FASHIONISTA is San Francisco Native Heather Ellis. In this Q & A she gives us a brief overview on her sense of style, days as a punk-rocker, favorite designers, and where fashion stands today.
TRAffIK: Where are you from originally?
Heather Ellis: I am originally from SF, I moved to LA in 1999 to work in the music industry.
TRAffIK: What is your occupation?
Heather Ellis: I am a sales agent for a fashion showroom and a stylist.
TRAffIK: How would you describe your personal style?
Heather Ellis: My personal style is a mix of everything I love really, bits and pieces of my favorite fashion. I love Scandinavian fashion, especially Danish…and there’s always a little 80’s in there. Some people think the 80’s was a bad time in fashion but I think it was a very creative time in general, in fashion, music and art. Actually I think much of the fashion from the 80’s, especially street fashion, paved the way for so much of what we see today.
TRAffIK STOPPER – MARCH
TRAffIK Stopper - March Featured Fashionista Heather Ellis for TRAffIK
click here for full Q & A
Fashion is…Fine and Mellow: A Tale of Two Lovers by Love Rebellion
Collection by Anika Glez for Love Rebellion
Check back next week for an interview with Love Rebellion Creative Director Anika Glez
*all images copyright of Love Rebellion