OFF TO THE RACES: THE DOWNTOWN RED BULL SOAPBOX DERBY
A week ago today, Downtown L.A. was taken over by the return of Red Bull SoapBox Car Derby (the “unique non-motorized racing event challenges both experienced racers and amateurs alike to design and build outrageous, human-powered soapbox dream machines and compete against the clock in a downhill race.“). The event attracted over 100,000 spectators. The teams were judged on three criteria: speed, creativity and showmanship. They all competed for a chance to win the ultimate NASCAR experience among other prizes, for the winner results click here. Although, we’re pretty sure it was the bragging rights these teams were really seeking.
Among the approximately 40 teams selected to compete in this competition were our friends of the Falls Lounge (located at 626 Spring St.), and via the photos below you can view the leading up to and during the race process.
BEFORE
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AFTER
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AT THE RACES
The Falls owner Michelle Marini (far right) and staff
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Care Bears, Green Army Men, Kilt-donning gentleman were among what you would’ve witnessed at this event
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The Falls Lounge is also up for The L.A. Times “Reader’s Choice” Best of Southern California 2011 Award for Best Happy Hour in Los Angeles. You can vote for them and all of your favorites here.
FYF FEST: A POST-EVENT GUIDE TO GETTING THE MOST OUT OF YOUR EXPERIENCE
“Any NY transplants who blew their noses the next day would instantly be taken back to Randall’s Island [Lollapalooza] circa 1994-1997.”
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FYF: The Experience: With it looking like The Detour Fest will never be returning, I find myself becoming more and more protective of the FYF Fest. Much has been written about the logistical snafus of Saturday’s 7th Annual FYF Fest and I’m here to weigh in.. Common complaints about water prices, set delays, and ungodly long lines have probably done enough to scare people off for next year, and that’s a damn shame. Let me try and put things into perspective for some people who are losing their shit. For $20 I was able to see a slew of my current favorite artists on a beautiful day in Downtown LA, mere miles from my house. Sure the lines were long, but with a little logic and some help from your wingmen and women you could work through the hiccups. Someone in your group wants a cheese-steak and you want beer? Expecting to be able to do both is unrealistic at any festival - Break off into groups and pick a spot to meet back up at. Also, don’t expect to rely on your cell phones or texts. You gotta work these things old school style. Maybe FYF is catching more grief because it was 90 degrees and we were sitting in a glorified dirt farm. It made many people miserable, but it made me feel a sense of nostalgia for the old days of the traveling Lollapalooza. Any NY transplants who blew their noses the next day would instantly be taken back to Randall’s Island circa 1994-1997. If anything, I wish it were not an all ages show because the longest lines of the day were for the beer tents and the VIP Cha Cha tent, but I understand the kids need their music too.
‘PIONEER TO THE FALLS’ – MEET MICHELLE MARINI (PART II of II)
(photo by Jessy Plume for TRAFFIK)
“If you’re going Downtown, I may as well be on your way“
– “Downtown” by Tegan and Sara
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In Part One of our feature on nightlife proprietor Michelle Marini, we discussed a little bit of her personal history with “tinseltown” and the City of Angels (if you missed it you can click here to read it). In Part Two, we will be learning a little more about her influences, current project, and what she hopes to accomplish with this new venture.
In January of 2009 we asked Michelle Marini, what she would like to tackle next. She responded with, “I’m angling to open a small bar in Gallery Row Downtown. It’s a super artsy, fashion-minded community that’s in the making.”
Intrigued, our conversation continued.
Why Downtown? What made the idea of opening something up Downtown first pop into your head?
Marini enthusiastically replied, “During Artwalk. Fall ‘08 I believe. I felt like I was in Manhattan, and loved it!”
Ultimately, this decision and idea eventually evolved into the newest addition to the already popular Spring Street area Downtown, The Falls (interior pictured below, photo originally published here) –a lounge that boasts a delectable drink menu concocted by Marini and her partner Al Ameida, replete with cocktails featuring natural juices as one of the ingredients is located in the City Lofts Building (626 S. Spring St. L.A, CA 90014). The LA Times described it as “kind of like if the ’70s and the ’40s mated and had a casually stylish baby.”
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Recently, we decided to pick back up with the questions to give everyone more insight into what went into the Falls and what to expect when you set foot into it.
TRAffIK: On any given night you could be found mixing with the Downtown locals (and now neighbors of the Falls) whether it was taking in the nightlife at places like the Association or taking in the Art during the monthly Downtown Artwalks, do you think this has helped you to gain an understanding of the folks that currently make up the Downtown scene?
MM: No! Now that we’re open I realized I didn’t have a clue. The folks that have been coming in have been awesome, as I expected. And we’re gaining new locals day by day. I have noticed, however, that people are very loyal to their blocks. Some friends came over from Spring and 4th. I joked, wow, you traveled ALL that way?! And they answered that they usually go to The Must, which is right where they live. And coming down to The Falls was a trek. So it’s been a bit of a challenge being the new bar. Plus I suspect since I had Lava Lounge and now The Woods we might be considered “Hollywood,” which we really are not.
TRAffIK: What do you hope your patrons feel when they step into the Falls and what kind of experience should they expect?
MM: The bar is cozy, but a bit glamorous at the same time. I hope they feel at home, but clever that they have discovered this cool little spot.
TRAffIK: We mentioned how supportive you have been of the Downtown businesses, in general when you go out for the evening what does that consist of and what type of service do you expect?
MM: I feel like my trips out are always research for future projects. I try to make it at least once to as many new spots as best I can. I’m particularly interested in the new boutique bars that custom mix drinks to your current whim, and even chip ice the texture that suits the concoction.
TRAffIK: Do you have any favorite places in LA that you frequent and why?
MM: For months I really haven’t had much time to go out, and I suppose I frequent the bars that I am personally involved in (invested financially) most. I do not have a favorite bar other than my very own yet– but, I really admire my neighbor [downtown] bars like Varnish, the Association, Las Perlas. I also love Roger Room or Lubitsch for drinks, and admire the concept of La Descarga. I also used to like the Chalet in Eagle Rock when it was around, but it was so damn far.
OUT IN TRAFFIK: PLACES WE GO… THE ASSOCIATION
Dark, sleek and cool. This bar may be hard to find, located on 6th Street (110 E. 6th Street ) near S. Main Street down a sublevel alley in the basement of a loft building, but worth the drive around the downtown streets. Good-looking bartenders serving up great tasting drinks with music that is easy to ease into. Space is small and fills quickly – great place for drinks after work if you’re in the downtown area. The vibe is speakeasy meets a burlesquese setting with a good LA crowd – easy going and mellow. In fact, to keep the easygoing local pub feel of the bar, the owners go as far as to not work with promoters The scattered mirrors and chandeler give you just enough of the “fancy” to bring you back a second and third time.
This is a great place to hit up after Downtown ArtWalk (which happens the 2nd Thursday of every month)
Drink recommended: The French 75 – a wonderful sugary (but not overly sugary), lemony gin concoction
The Association is located at: 110 E. 6th Street (Los Angeles, CA)