Our Friends Are Great…ZexSports
It’s always important for us here at TRAffIK to support our friends in whatever they do just as they support us. It’s only right that we give them some props on this site from time to time. Espree Devora and her company ZexSports have been big supporters of who we are and what we do on a personal and professional level.
If you aren’t familiar with ZexSports, it is the “most comprehensive database of quality action sports events.” So, if you’re looking to find out what’s going on in the worlds of BMX, MOTO, Skate, Skim, Snow, Surf, or Wake then http://zexsports.com is where you need to head. They get the info direct from the source–the action sports companies, the pro athletes–because those are their friends.
Here is a sneak peek into that world via their video “A Day in the Life” with Rick Thorne, who stresses the importance of hard work (which we couldn’t agree with more). Also making cameos in the video are the Von Zipper crew as well as our friends of Draven/Select Distribution (found on Part 2 – which if you’ve never been to their offices/warehouse you should make the trek down to the OC as they’ve got a lot of cool stuff)
Good-bye Summer…Hi Fall, How are you?
Now that Summer is officially over and done with (and to clarify we mean the season, not Eric) and Fall is upon us we have decided to take a look back at our summer (the good, the bad, and the ugly) and have asked some friends to do the same. We will see September off with some End of Summer interviews over the course of the next couple of weeks.
Kicking that series of interviews off is our Q&A with local band Robotanists. We first came across Robotanists in early 2008 and quickly became fans of their music and asked them to participate in our Childhood Observed: Toys for Tots Benefit (alongside Automatique, Automatic Music Explosion, Beatmo, Maggie Malyn, Voices Voices, The White and the Writing, and You Me and Iowa) that has yet to reach fruition but you can watch a teaser video of here. They spent a day with TRAffIK photographer Jessy Plume and video producer Byron Turk at the LA Zoo getting kicked off of Merry-go-Rounds and being embraced by the Pinwheel Palace. Check out their feature here.
Speaking of Jessy and Byron…
Our “Photographist” Jessy Plume managed to remain cooler than most of us will ever be, while managing to juggle a multitude of projects. We’ll soon be collaborating to bring you some more fun photos. Who knows what our Creative Pow-Wows will bring you. In the meantime please enjoy her photography of bands that participated in our Childhood Observed themed photo shoots that we’ll be bringing you in next couple of weeks. Also her photo of L.A. band Voices Voices for this same project is currently included in the latest issue of Filter Magazine.
Byron is currently in the swamp lands of Louisiana bonding with the ‘gators and all of the other inhabitants of these murky waters working on a top secret film project. The new season of his show Storm Chasers will air on Discovery Channel Oct.18. In the meantime you can read about their storm chasing adventures here.
I’ll bring you some of my Summer Adventures w/ Lady Di very soon. Maybe we can even convince Brandy (“BB” – pictured left with TRAffIK Stopper Heather Ellis) to share some of her own. We’ve got a lot of great fashion and style content as well as features lined up for you in coming weeks including one on Super-girl Espree Devora.
Last of all in the coming months you will see a few changes hit the TRAffIK site. We’ll be adding some fantastic new writers, new columns, and we have also been working on making the site a little easier to navigate. Stay tuned.
We hope you all had a great adventurous season of fun in the sun.
xoxo
Siria and the TRAffIK Team
KNOWLEDGE IS POWER – ARM YOURSELF: Social Media Essentials w/ Espree Devora
This upcoming Monday (September 14th) a seminar focusing on Social Media will be provided (at Blankspaces 5405 Wilshire Blvd., Los Angeles, CA 90036) by our friend and social media expert Espree Devora, founder and CEO of ZexSports (www.zexsports.com - a digital media company focused on connecting brands with the emerging youth market through action sports.) Espree has provided seminars in interactive content and social media at Georgetown University, the Art Institute in Los Angeles, and USC Business and Management School. She also writes the blog “The Billionaire Girl“, where she shares her experiences as a business owner and resources she’s discovered to make entrepreneurship more manageable along the way.
Keep an eye out for our feature on Espree coming very soon.
In the meantime here are the Course details
Social media is a powerful tool that can be used to achieve results — whether it be marketing, monetization, customer service, or personal and professional networking. But in order to know how each social media tool relates to you or your business, you must first understand how each functions. From Twitter, Facebook, and MySpace to Wordpress, Tumblr, You Tube, and Current TV, there are numerous platforms you can use to build your social media presence. So how can you decide which is right for you? This seminar will give you an overview of each to help you determine which medium is best for you. We will also discuss tips for find your social media voice and sounding authentic to your audience.
In this seminar you will learn:
- An overview of social media platforms
- What platforms cater to which mediums
- How to set goals to achieve results utilizing social media
- How to use various platforms
- How to choose a theme
- How to define your voice
Click here for full details and registration info!
photo originally published here
A Difference. I Make It. – Women In Action Sports – Upcoming Event April 22nd
Women in Action Sports (WIAS), a business organization dedicated to professional female athletes and business entrepreneurs in the Action Sports industry will host its first event at the Swiv Tackle Circus Gallery in Oceanside on April 22, 2009 from 7 to 9:30pm.
Launched in November of 2008 by Espree Devora, founder of ZexSports.com and Caroline Graeff, founder of Imagine Marketing Agency (iMa), WIAS’ mission is to provide a platform for women athletes and entrepreneurs to engage, prosper and accomplish individual business goals in the male-dominated industry of action sports.
“Women have been proving that not only they can skate, snowboard and surf, they can also help revolutionize these sports and the industry on a business level. Considering the daily challenges we face in the industry whether as an athlete or as a business woman, it made sense for Espree and I to start this type of group and gather all of us to share our experience, knowledge, ambition and more importantly our passion” explains Caroline Graeff, President at iMa, an action sports marketing and PR firm.
“Being a woman business owner in action sports and dealing with technology I notice often I am one of the few females present at conferences, seminars and events. It always felt like somehow I snuck into the All Boys Club, they let me stay and I was flattered. But when I reflected back on the reasons for my success it occurred to me that most of the doors of opportunity were open for me by women. I hope that everyone finds a safe haven in the Women In Action Sports Group to learn from, grow with and be inspired” explains Espree Devora, Owner of Zexsports.com.
Begin networking with professionals from 7 to 8pm while enjoying finger foods and refreshments. A panel discussion with guest speakers, Shaney Joe Darden from Keep-a-Breast Foundation, Alex Masterson from Bitchboards, Espree Devora from Zexsports.com, and Holly Lyons from Sk8grl among others will open at 8pm. We will also be raising funds onsite for Keep A Breast through the presence of the attendees. Visit www.wiasbiz.wordpress.com/happenings for updates, expansions and membership information.
To become a member click here
For additional Information, visit: www.wiasbiz.wordpress.com