Fashion – Traffik

LIFE IN TRAFFIK:

LOS ANGELES FASHION WEEKEND

Posted By:
Siria

by Siria Contreras

This past weekend fashion lines within Los Angeles competed for our time and attention. In particular Saturday night

Unfortunately, I had to make the decision to miss the Elmer Ave secret fashion show downtown (you can read about it here), but was able to make it to the Division E, Raw-7, Tavik Swimwear, and Urban Republic show for a little while before grudgingly having to leave to attend another event I had previously committed to. These lines were all part of the The Gallery LA produced Los Angeles Fashion Weekend, where they showed off their Spring and Summer 2010 Collections

Although there are those that are quick to write off the LA Fashion Scene, at times forgetting how much really goes on daily in the busy lives of those who keep this industry alive, it was nice to see that all of those present did not share that attitude. They all filled the courtyard playing catch up and enjoying drinks from the open bar sponsored by Skybar (hosted by Marani Vodka, Asahi Beer, 1921 Tequila, Steaz Organic Energy Drinks, Smart Water and IZZE soda) while waiting for the fashion show to get underway.

Some of the Brand Equity Showroom team were seen sporting their Division E designer client’s designs (as well as Signature Collection footwear from Sponsor Report Shoes), giving a sneak preview of what was to come later during the actual show.

A noticeable and welcome change from the typical fashion show scene at the Sunset Gower Studios was that a lot of the general public and sceney fashionista mainstays were excluded, opting for a guestlist comprised of mainly buyers, designers, agents, and media.

The Gallery LA owner/producer Mikey Koffman had this to say, “People talk incessantly about the recession and the need to cut back, but the reality is that now, more than ever, local designers need to get involved to prove their worth to buyers, media and consumers across the world.”

This statement definitely set the tone for the evening, as this show had an underlying theme of “getting down to business.”

Here are a few shots from the show (I apologize for the poor quality, you can find additional much better photos here). Click on Images to enlarge. Hair by Elle Hoppenstedt and the Aveda Planet Salon team.