LOS ANGELES FASHION WEEKEND
This past weekend fashion lines within Los Angeles competed for our time and attention. In particular Saturday night
Unfortunately, I had to make the decision to miss the Elmer Ave secret fashion show downtown (you can read about it here), but was able to make it to the Division E, Raw-7, Tavik Swimwear, and Urban Republic show for a little while before grudgingly having to leave to attend another event I had previously committed to. These lines were all part of the The Gallery LA produced Los Angeles Fashion Weekend, where they showed off their Spring and Summer 2010 Collections
Although there are those that are quick to write off the LA Fashion Scene, at times forgetting how much really goes on daily in the busy lives of those who keep this industry alive, it was nice to see that all of those present did not share that attitude. They all filled the courtyard playing catch up and enjoying drinks from the open bar sponsored by Skybar (hosted by Marani Vodka, Asahi Beer, 1921 Tequila, Steaz Organic Energy Drinks, Smart Water and IZZE soda) while waiting for the fashion show to get underway.
Some of the Brand Equity Showroom team were seen sporting their Division E designer client’s designs (as well as Signature Collection footwear from Sponsor Report Shoes), giving a sneak preview of what was to come later during the actual show.
A noticeable and welcome change from the typical fashion show scene at the Sunset Gower Studios was that a lot of the general public and sceney fashionista mainstays were excluded, opting for a guestlist comprised of mainly buyers, designers, agents, and media.
The Gallery LA owner/producer Mikey Koffman had this to say, “People talk incessantly about the recession and the need to cut back, but the reality is that now, more than ever, local designers need to get involved to prove their worth to buyers, media and consumers across the world.”
This statement definitely set the tone for the evening, as this show had an underlying theme of “getting down to business.”
Here are a few shots from the show (I apologize for the poor quality, you can find additional much better photos here). Click on Images to enlarge. Hair by Elle Hoppenstedt and the Aveda Planet Salon team.
Here are some better photos:
all photos courtesy of Launchpad PR
Saturday October 17, 2009
(click on images to enlarge)
Good-bye Summer…Hi Fall, How are you?
Now that Summer is officially over and done with (and to clarify we mean the season, not Eric) and Fall is upon us we have decided to take a look back at our summer (the good, the bad, and the ugly) and have asked some friends to do the same. We will see September off with some End of Summer interviews over the course of the next couple of weeks.
Kicking that series of interviews off is our Q&A with local band Robotanists. We first came across Robotanists in early 2008 and quickly became fans of their music and asked them to participate in our Childhood Observed: Toys for Tots Benefit (alongside Automatique, Automatic Music Explosion, Beatmo, Maggie Malyn, Voices Voices, The White and the Writing, and You Me and Iowa) that has yet to reach fruition but you can watch a teaser video of here. They spent a day with TRAffIK photographer Jessy Plume and video producer Byron Turk at the LA Zoo getting kicked off of Merry-go-Rounds and being embraced by the Pinwheel Palace. Check out their feature here.
Speaking of Jessy and Byron…
Our “Photographist” Jessy Plume managed to remain cooler than most of us will ever be, while managing to juggle a multitude of projects. We’ll soon be collaborating to bring you some more fun photos. Who knows what our Creative Pow-Wows will bring you. In the meantime please enjoy her photography of bands that participated in our Childhood Observed themed photo shoots that we’ll be bringing you in next couple of weeks. Also her photo of L.A. band Voices Voices for this same project is currently included in the latest issue of Filter Magazine.
Byron is currently in the swamp lands of Louisiana bonding with the ‘gators and all of the other inhabitants of these murky waters working on a top secret film project. The new season of his show Storm Chasers will air on Discovery Channel Oct.18. In the meantime you can read about their storm chasing adventures here.
I’ll bring you some of my Summer Adventures w/ Lady Di very soon. Maybe we can even convince Brandy (“BB” – pictured left with TRAffIK Stopper Heather Ellis) to share some of her own. We’ve got a lot of great fashion and style content as well as features lined up for you in coming weeks including one on Super-girl Espree Devora.
Last of all in the coming months you will see a few changes hit the TRAffIK site. We’ll be adding some fantastic new writers, new columns, and we have also been working on making the site a little easier to navigate. Stay tuned.
We hope you all had a great adventurous season of fun in the sun.
xoxo
Siria and the TRAffIK Team
Out in TRAffIK – A TRAffIK and Brand Equity Showroom Happy Hour
PLEASE JOIN US…
Brand Equity Showroom and TRAffIK invite you to a Happy Hour happening tomorrow Thursday August 6th at the Vault (located downtown at: 453 S. Spring Street, Los Angeles, CA 90013).
This is to kick off LA Market Week and also an opportunity for us at TRAffIK to hang out with friends as we’ve all had hectic schedules. We look forward to a fun night of catching up. Check out the official invite below for full details and info on our giveaways (from Report Signature Shoes and Jimmy Kimmel Live) and don’t forget to bring your business card to get a free cocktail from 6-7pm.
For those of you who haven’t been to The Vault yet, it’s an amazing space, check out their official site here.
![happyhour_flyer[1]](http://www.intraffik.com/blog/wp-content/uploads/2009/08/happyhour_flyer12.jpg "happyhour_flyer[1]")
(model Heather Ellis – photo by Jessy Plume)
Inside Photography with Photographist Jessy Plume
Jessy Plume is the talented eye behind the lens of a majority of the TRAffIK photos…you’ll know a Jessy Plume shot when you see it. Trust us.
Click here for a Q & A with Jessy.
TRAffIK Stopper – Heather Ellis
We love fashion. We love people. Most importantly we love and applaud the creativity that YOU people have. Being “fashionable” has many definitiions and manifests itself in many varied appearances and we want to see and share it all!
So every month we TRAffIK peeps will pick a new FASHIONISTA to feature. We might see ya out at one our favorite LA spots, at the super market, or just walkin’ down the street, and if we take notice of you stopping TRAffik with your “oh-so-rad” threads and sense of fashion then we’ll want to take that and throw you up on our site and learn more about you through a Q&A.
On these streets, we know there are all walks of life on display and we want share what you got goin’ on with all the other Angelinos who are in TRAffIK.
This month’s FASHIONISTA is San Francisco Native Heather Ellis. In this Q & A she gives us a brief overview on her sense of style, days as a punk-rocker, favorite designers, and where fashion stands today.
TRAffIK: Where are you from originally?
Heather Ellis: I am originally from SF, I moved to LA in 1999 to work in the music industry.
TRAffIK: What is your occupation?
Heather Ellis: I am a sales agent for a fashion showroom and a stylist.
TRAffIK: How would you describe your personal style?
Heather Ellis: My personal style is a mix of everything I love really, bits and pieces of my favorite fashion. I love Scandinavian fashion, especially Danish…and there’s always a little 80’s in there. Some people think the 80’s was a bad time in fashion but I think it was a very creative time in general, in fashion, music and art. Actually I think much of the fashion from the 80’s, especially street fashion, paved the way for so much of what we see today.
INSIDE FASHION – MEET BRAND EQUITY SHOWROOM…
Brand Equity Showroom owner Brian Stark explains the role a Showroom plays in the World of Fashion.
More information, including an updated list of lines they currently represent, on Brand Equity can be found at http://brandequityshowroom.com