YACHT performs as the musical guest during the Project Ethos Fashion Show at L.A. Fashion Week.
THE EXCLUSIVE LOS ANGELES FASHION WEEK “L.A.’S FASHION WEEKEND” PRODUCED BY THE GALLERYLA/MIKEY KOFFMAN CONTINUED SATURDAY NIGHT WITH FASHION FROM ASHLEE BROOKS, SARAHI “HOUSE OF FASHION”, SKINEEZ SKINCAREWEAR .
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SARAHI HOUSE OF FASHION
My “M.O.” on Intraffik is blogging on music and movies, but as always I was more than willing to head off to Project Ethos. I just have this fascination with the creativity in the fashion industry. So here I am, writing up a little note on Project Ethos. Now I had to admit to FURIO Apparel that I dealt mainly on the music side, but that I was doing the night’s photography for Intraffik.
Now the e-mail I received indicated that press should arrive at 7 p.m. I was thinking, who is going to arrive at 7p.m.? I showed up at 7:30 p.m. and there were already lines outside of the Avalon, the event’s location. I was guided into a side room of the Avalon, which was packed and so I had to push my way over to the Sweets & Treats table to sample a sweet. I would have tried a handful more, but one must be careful about eating too many sweets. This is also where I ran into the FURIO designer.
I made my way out and headed to the stage area by scooting past security with my media pass. The photo pit was already packed with photographers so I found myself slightly off to the side. Last year when I was at the Avalon, the photographers crowded the runway, but this time around everyone stood off from it.
While waiting for the night to start, I was approached by Boditecture. My first comment to her after she gave me her business card, “So you’re from San Francisco?” She told me that she designed “convertible” clothes. It did lead to a fascinating runway show for Boditecture. What was going to happen next on the runway?
The night was split into two fashion shows. The first one highlighted Luica, Ermelinda Manos, JaJo Couture, Boditecture, and Danielle the Dressmaker. In between, Hyper Crush (pictured right and below) gave us a techno/hip-hop set that screamed to me, Club Moscow!!! Maybe it was just my perception, but I think I was the most excited photographer during their set. Remember, I did tell FURIO that I mainly did music photography.
Now since fashion is not my “M.O.”, I am taking a big leap here, but I did like G. Marie the best.
After all was wrapped up, the designer for Danielle the Dressmaker came over to the photography pit and told us that she was very sorry about how her models didn’t stop at the end of the stage, but that she had instructed them to do so. The photographers expected a different process and kept on yelling “Stop!” to all the models. The models must have gone back and informed her and so she came out to explain the situation. It was very thoughtful of her to come out and talk with us.
(a mix of Industry Insiders, Buyers, Press, and Celebs mingle pre-show)
Having garnered a reputation for executing some of the more exclusive and better organized fashion shows (also known as L.A.’s Fashion Weekend) of each “fashion week” season in L.A., Mikey Koffman and her team of the Gallery L.A. did not dissapoint with this past weekend’s shows at Sunset/Gower Studios which were also broadcast live via KTLA 5.
Friday’s (3/18) show included collections from the following designers: Adiktion, Denim of Virtue, Doctrine, Laguna Beach Jean Co., XCVI
Saturday’s (3/19) show included collections from these designers: Biatta, Civil Society, Dina Bar-El, Nicole Lee, Nuvia, Z-Brand (look for our photo feature on Sat. coming Wednesday)
Here is Friday night in photos:
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FRIDAY MARCH 18TH
DENIM OF VIRTUE
LAGUNA BEACH JEAN CO.
AFTER THE SHOW
Can I Get Some Runway Please?!