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Posts Tagged ‘LA Fashion Week’

OUT TO SEE: YACHT at L.A. FASHION WEEK

YACHT performs as the musical guest during the Project Ethos Fashion Show at L.A. Fashion Week.

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IN PHOTOS: L.A. FASHION WEEKEND AT SUNSET GOWER STUDIOS PART IV – SATURDAY NIGHT (PART II of II)

THE EXCLUSIVE LOS ANGELES FASHION WEEK “L.A.’S FASHION WEEKEND” PRODUCED BY THE GALLERYLA/MIKEY KOFFMAN CONTINUED SATURDAY NIGHT WITH FASHION FROM ASHLEE BROOKS, SARAHI “HOUSE OF FASHION”, SKINEEZ SKINCAREWEAR .

(CLICK ON IMAGES TO ENLARGE)

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SARAHI HOUSE OF FASHION



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SKINEEZ SKINCAREWEAR


IN PHOTOS: PROJECT ETHOS FASHION SHOW (PART II)

BODITECTURE

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DANIELLE THE DRESSMAKER


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OUT TO SEE: PROJECT ETHOS’ FASHION SHOW (PART I)

My “M.O.” on Intraffik is blogging on music and movies, but as always I was more than willing to head off to Project Ethos. I just have this fascination with the creativity in the fashion industry. So here I am, writing up a little note on Project Ethos. Now I had to admit to FURIO Apparel that I dealt mainly on the music side, but that I was doing the night’s photography for Intraffik.

Now the e-mail I received indicated that press should arrive at 7 p.m. I was thinking, who is going to arrive at 7p.m.? I showed up at 7:30 p.m. and there were already lines outside of the Avalon, the event’s location. I was guided into a side room of the Avalon, which was packed and so I had to push my way over to the Sweets & Treats table to sample a sweet. I would have tried a handful more, but one must be careful about eating too many sweets. This is also where I ran into the FURIO designer.

I made my way out and headed to the stage area by scooting past security with my media pass. The photo pit was already packed with photographers so I found myself slightly off to the side. Last year when I was at the Avalon, the photographers crowded the runway, but this time around everyone stood off from it.

While waiting for the night to start, I was approached by Boditecture. My first comment to her after she gave me her business card, “So you’re from San Francisco?” She told me that she designed “convertible” clothes. It did lead to a fascinating runway show for Boditecture. What was going to happen next on the runway?

The night was split into two fashion shows. The first one highlighted Luica, Ermelinda Manos, JaJo Couture, Boditecture, and Danielle the Dressmaker. In between, Hyper Crush (pictured right and below) gave us a techno/hip-hop set that screamed to me, Club Moscow!!! Maybe it was just my perception, but I think I was the most excited photographer during their set. Remember, I did tell FURIO that I mainly did music photography.

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The second fashion show highlighted Melissa Velia, Edita Collection, G. Marie, FURIO, and Glaudi.

Now since fashion is not my “M.O.”, I am taking a big leap here, but I did like G. Marie the best.

After all was wrapped up, the designer for Danielle the Dressmaker came over to the photography pit and told us that she was very sorry about how her models didn’t stop at the end of the stage, but that she had instructed them to do so. The photographers expected a different process and kept on yelling “Stop!” to all the models.  The models must have gone back and informed her and so she came out to explain the situation. It was very thoughtful of her to come out and talk with us.

LUICA

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L.A. FASHION WEEK – L.A.’S FASHION WEEKEND AT SUNSET/GOWER STUDIOS

(a mix of Industry Insiders, Buyers, Press, and Celebs mingle pre-show)

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Having garnered a reputation for executing some of the more exclusive and better organized fashion shows (also known as L.A.’s Fashion Weekend) of each “fashion week” season in L.A., Mikey Koffman and her team of the Gallery L.A. did not dissapoint with this past weekend’s shows at Sunset/Gower Studios which were also broadcast live via KTLA 5.

Friday’s (3/18) show included collections from the following designers: Adiktion, Denim of Virtue, Doctrine, Laguna Beach Jean Co., XCVI

Saturday’s (3/19) show included collections from these designers: Biatta, Civil Society, Dina Bar-El, Nicole Lee, Nuvia, Z-Brand (look for our photo feature on Sat. coming Wednesday)

 

Here is Friday night in photos:
(click on images to enlarge)

 

FRIDAY MARCH 18TH

 

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DENIM OF VIRTUE

 

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LAGUNA BEACH JEAN CO.

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XCVI

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DOCTRINE

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AFTER THE SHOW

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YOUR HIT LIST – A STYLIST’S GUIDE TO ‘L.A. FASHION WEEK’

Can I Get Some Runway Please?!


(photos from past L.A. “Fashion Weeks” – click on images to enlarge)
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With the LA Fashion Week approaching, here’s a shortcut to what not to miss.

LA Fashion week officially kicks off this Friday March 11th with a “multi-agenda” atmosphere once again.  There will be independent collections and group shows spread over a week and a half of A/W 2011 previews all over the city. 

CONCEPT launches the “official” week on Friday March 11th with Henry Duarte and Roark Collective.  Duarte’s label was made most famous by dressing rock and roll icons like Sheryl Crow, Lenny Kravitz and Steven Tyler, we can’t wait to see how the collection has evolved.  If you have never heard of Roark, make it a priority now.

I was lucky enough to have already worked with the label placing pre-sampled pieces sourced from leather in Paris on some of our clients.  Designer Andrew Steiger has masterminded an amazing collection!

Project Ethos, which is one of the few open to events to the public kicks of Saturday March 12th combining a live performance by indie band Robotanists, a new art instillation featuring work by 7 artists and runway presentations all night at the Avalon Hollywood.

On Sunday March 13th don’t miss the CONCEPT presentation of SkinGraft one of the most famous LA fashion labels that puts us on the map as being able to do “couture” not just lifestyle branding.

Skip to Wednesday March 16th for a few not to be missed shows, located at Vibiana for Gypsy 05 and Future Heretics, two highly successful clothing brands that are definite trendsetters.

Thursday March 17th, a special tribute to Alexander McQueen marking a year after his untimely death that shocked the global fashion community.

On Friday March 18th highlighting front runner Sue Wong will privately unveil her collection at an estate in Hollywood.  The event theme “Divine Decadence.”

And in finale the Sunset Gower Studios shows both Saturday the 19th and Sunday the 20th, brought to you by Gallery LA during their “L.A. Fashion Weekend“  This event hosts one of the best runway set-ups in town and stands as an epicenter during L.A.’s Fashion Week presenting shows from brands like Adiktion and Civil Society.

Most shows and events are trade only, but still open for rsvp.  Others are ticket based events, but worth the investment!

See you in the front row!

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Vanessa Comar is a seasoned fashion stylist (Leverage Style), make-up artist (Stila Pro Artist), fashion contributor  (Examiner.com, Leverage Style, TRAffIK), and product placement specialist.

Follow Vanessa Comar on Twitter @GCBG2 and visit LeverageStyle.com for all of the latest in the world of fashion!